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Interesting. I think the new name is actually a bit better, as it better represents the service's main feature which is sorting through thousands of designers.
by cmelbye 17y ago
Interesting. I think the new name is actually a bit better, as it better represents the service's main feature which is sorting through thousands of designers.
- bretpiatt 17y agoAgreed, haystack, from the "needle in a haystack" may work well for native English speakers but expressions like that don't always translate well. Sortfolio will be much more clear to a global audience needing design.
- slavingia 17y agoThe combination of two English words may be harder to comprehend than just one idiom.
- prawn 17y agoI think Haystack is the better name of the two - stronger and punchier. Because the domain has a perception of greater value, I think the operators are perceived as more professional. Sortfolio could be any old weekend 2.0 start-up that threw together two keywords and found a spare domain. Still, I absolutely admire their ability (with the original concept) to leverage their brand and audience, create business leads for customers, and (most significantly) succeed with a stale, done-to-death idea (directory of businesses).