I'm not surprised by the low number (9%) who felt a little bit of guilt installing ad blocking technology. If you feel guilty, you probably aren't using a bloc

I'm not surprised by the low number (9%) who felt a little bit of guilt installing ad blocking technology. If you feel guilty, you probably aren't using a blocker, hence the low number. I feel no guilt, personally. I began using an ad blocker after receiving a nasty bit of Flash based malware via an ad served by one of the major ad networks (I can't recall who, but I want to say it was via MSN at the time). That was it for me. The moment viewing ads on otherwise-safe sites became a threat, I started blocking without guilt. Because it was an advertising network, it wasn't just as simple as saying "I'll block ads on site xyz"