>A colleague in London mentioned to me that there is a hamburger restaurant that is offering Australian "wagyu" burgers. That seems completely messed up to me a

>A colleague in London mentioned to me that there is a hamburger restaurant that is offering Australian "wagyu" burgers. That seems completely messed up to me as I can't see any advantages (other than marketing) to doing that. You just get an expensive burger where most of the money has melted away and been deposited in buckets under the grill. It's funny you mention it because Umami Burger, a popular restaurant in San Francisco, does exactly what you describe for $65: http://insidescoopsf.sfgate.com/blog/2013/12/09/umami-burger-soma-has-a-65-burger-now/ http://insidescoopsf.sfgate.com/blog/2013/12/09/umami-burger...