You should understand that Axel Springer AG is the parent company of Bild, a German conservative populist type sensationalist newspaper and publication that fit

You should understand that Axel Springer AG is the parent company of Bild, a German conservative populist type sensationalist newspaper and publication that fits almost perfectly with Business Insider. If anything, I think AS may be looking to learn from BI's social media chops and elevate Bild's niveau. In case you are wondering, Bild is very much the same as you described Buzzfeed and BI. It's often dismissed and scoffed at but their sales and views are what every newspaper publisher dreams wet dreams of. The undeniable reality though is that beyond the sensationalism and the NSFA(merican)W nature, they also have broken open many political and economic scandal.