3 ms·

It also didn't help that Internet Explorer ended up making it enabled by default.

• nitrogen 11y ago
  Privacy should be the default. But playing the long game, it might have worked better if DNT defaulted off, MS and Mozilla lobbied to give it the force of law (like "do not call" lists), and then defaulted to on.
• jalfresi 11y ago
  From a users perspective Do Not Track should have been a opt-out process, as in all users are protected by default and can white list sites. In that scenario Ms and IE were right. It was the obvious reaction by the ad industry to this that showed their true colours; they predictably threw their toys out the pram and began ignoring Do Not Track requests. It was the advertising industry's response to the obvious needs of users that was the death knell for DNT.