War on Ads will end just like the War On Terror, War On Drugs, War on Cancer and all other similar wars - there will be more of X, in this case Ads. To win that

War on Ads will end just like the War On Terror, War On Drugs, War on Cancer and all other similar wars - there will be more of X, in this case Ads. To win that war we would need to change ourselves, and that's not going to happen. When I tell people that I have no cable, and Netflix/Amazon Prime is enough for my entertainment needs they are quickly to point out that I can't see the newest shows, or movies. My answer is always the same - it's entertainment - an activity that is just a small part of my life, not something that defines it.. Yet people act like they are losing part of themselves when they can't watch their favorite shows, or sporting events. That's why online streaming has so much problem acquiring new shows - cable networks know that some people are just too attached to their mindless entertainment, and will never give it up. A similar situation can be observed with the web and ads. People just want their fix of entertainment even if it means that they are being tracked, hacked and used. And it's never going to change.