3 ms·

from: http://old.ycombinator.com/ideas.html http://old.ycombinator.com/ideas.html " 12. Fix advertising. Advertising could be made much better if it tried to pl

by eddd 11y ago

from: http://old.ycombinator.com/ideas.html http://old.ycombinator.com/ideas.html " 12. Fix advertising. Advertising could be made much better if it tried to please its audience, instead of treating them like victims who deserve x amount of abuse in return for whatever free site they're getting. It doesn't work anyway; audiences learn to tune out boring ads, no matter how loud they shout. What we have now is basically print and TV advertising translated to the web. The right answer will probably look very different. It might not even seem like advertising, by current standards. So the way to approach this problem is probably to start over from scratch: to think what the goal of advertising is, and ask how to do that using the new ingredients technology gives us. Probably the new answers exist already, in some early form that will only later be recognized as the replacement for traditional advertising " The problem is that advertising business started abusing users too much and we just have enough.

rjsw 11y ago
I wouldn't have nearly as much of a problem if we did have old-style print advertising embedded in web pages, it usually followed the same visual style as the articles. Before the web, I used to buy computer magazines as much for the ads as for the supposed "real" content.
mtgx 11y ago
Seth Godin said something along those lines, too: http://sethgodin.typepad.com/seths_blog/2015/09/ad-blocking.html http://sethgodin.typepad.com/seths_blog/2015/09/ad-blocking....
dozzie 11y ago
> [web advertising] might not even seem like advertising, by current standards. I agree. This is one commercial video I enjoyed watching (Jimmy DiResta): https://www.youtube.com/watch?v=AOawsNpTEYk https://www.youtube.com/watch?v=AOawsNpTEYk There are several aspects of this that made it a good medium: * it was clear it was paid by DeWalt to make * if one took away all the DeWalt tools, the video would still be fun to watch * it was me who decided to watch it, not a random third party

by eddd 11y ago

rjsw 11y ago

I wouldn't have nearly as much of a problem if we did have old-style print advertising embedded in web pages, it usually followed the same visual style as the articles. Before the web, I used to buy computer magazines as much for the ads as for the supposed "real" content.

mtgx 11y ago

Seth Godin said something along those lines, too: http://sethgodin.typepad.com/seths_blog/2015/09/ad-blocking.html http://sethgodin.typepad.com/seths_blog/2015/09/ad-blocking....

dozzie 11y ago

> [web advertising] might not even seem like advertising, by current standards. I agree. This is one commercial video I enjoyed watching (Jimmy DiResta): https://www.youtube.com/watch?v=AOawsNpTEYk https://www.youtube.com/watch?v=AOawsNpTEYk There are several aspects of this that made it a good medium: * it was clear it was paid by DeWalt to make * if one took away all the DeWalt tools, the video would still be fun to watch * it was me who decided to watch it, not a random third party