4 ms·

interesting comparable: AOL purchased huffington post in february 2011 for $315MM and at the time they had 25MM monthly unique visitors which equates to $12.60

interesting comparable: AOL purchased huffington post in february 2011 for $315MM and at the time they had 25MM monthly unique visitors which equates to $12.60 per monthly unique. http://www.huffingtonpost.com/2011/02/07/aol-huffington-post_n_819375.html http://www.huffingtonpost.com/2011/02/07/aol-huffington-post... business insider is selling for $442MM with 76MM monthly uniques = $5.81/monthly-unique. so, on a per-monthly-unique basis, business insider is selling for less than half of huffington post.

manuelflara 11y ago
Probably because growth trend. I remember when HuffPost was acquired it was a pretty hot property, so I'm sure they were growing fast. Like BuzzFeed today. comScore jan 2015 says "The Huffington Post has 214 million monthly unique visitors globally on a multiplatform basis.", so growth has been 10x (i know the metric isn't really the same, but for the sake of the argument) in 4 years since the acquisition. Not bad.