Yeah, SEO consultants pretend there is a lot of voodoo to it, which is only true if you're doing heavy affiliate marketing stuff. In your case, you just need to

Yeah, SEO consultants pretend there is a lot of voodoo to it, which is only true if you're doing heavy affiliate marketing stuff. In your case, you just need to give Google the info it needs to appropriately rank your site via inbound links. That doesn't hurt, but I think that only really works for less competitive keyword phrases. SEO is mostly just best practices. Some HN member posted their site http://360voltage.com/ http://360voltage.com/ here, it will point out where your site is not following SEO best practices. If you can get 5 or 10 or 20 good links to your site, especially from weighty BSD domains, it should go a long towards improving your search engine rankings. Another thing you can do is a yahoo search for your competitors, say site:mozy.com and then look at their inbound links and think about how you can get similar links. As a start, how come you haven't been on Techcrunch yet? Your narrative should play well there.