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> Do you really need much marketing to sell a life saving drug? Didn't we just read an article here about how doctors don't/can't keep up on all the research?
by brandonmenc 11y ago
> Do you really need much marketing to sell a life saving drug?
Didn't we just read an article here about how doctors don't/can't keep up on all the research?
In that environment, it makes sense to spend money to get the drug in front of doctors (drug salespeople) and their patients (TV ads.)
- ploxiln 11y agoUnless that is exactly what has overwhelmed their ability to make sense of what's available: they ignore new drugs as a protection mechanism against marketing-driven information which is less correlated with efficacy and more correlated with money.
- elektromekatron 11y agoIn that environment, you need better resources for doctors to keep up with research, based on clinical requirements. And that is very very far from what marketing does.
- DanBC 11y agoJesus fucking christ if you're relying on adverts for medical education of your clinicians they system is horribly broken.