Child rearing was always considered an important task. The particulars have changed over the years, but the idea isn't new at all. I don't think it's so much

Child rearing was always considered an important task. The particulars have changed over the years, but the idea isn't new at all. I don't think it's so much that women are subconsciously setting the bar too high. Rather, as in any competition the level of the bar gets set in the aggregate. Some combination of the media and their social circle.