Right? I shudder to think what kind of cat and mouse game they'll be trying to play with uBlock et al. JS URLs will get banned, iframes will get hidden, so on a

Right? I shudder to think what kind of cat and mouse game they'll be trying to play with uBlock et al. JS URLs will get banned, iframes will get hidden, so on and so forth. You can't monetize ad-blocking traffic, because the ad-blockers just get better; you have to block the users who use them if you want to keep making money.