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>actually I want ads that are really relevant. I sometimes get them in Gmail, most of the time not though I would suggest that you simply appreciate the occasi

>actually I want ads that are really relevant. I sometimes get them in Gmail, most of the time not though I would suggest that you simply appreciate the occasional ad that happens to be relevant, especially given that most aren't (as you noted). But that is a far cry from really wanting to be inundated with or demanding ads, relevant or not.

bryanrasmussen 11y ago
I suppose that it is true that I do not want to be inundated with relevant ads, but I wonder if you can actually be inundated with relevance. Relevance acts as a filter after all. But do I want relevant ads, yes, although I would also like this to be interspersed with other relevant things. If an engine could determine that the most relevant thing for me at the moment is something educational on a subject then it should give me this, if an ad it should give me an ad. As an example I recently bought a rabbit for my daughter, there's a bunch of relevant information on rabbits I need to know about, as well as things it would be useful for me to buy. In order for me to determine what I need to buy I need to do research to determine what is the best solution for my needs at the moment. Really relevant ads would give me a very close match to what I need, and explain to me why I needed it. Trusting the relevant ad vendor I would not have to spend time on research and could go directly to purchase. This is of the course the dream, a dream unavailable with today's technology but inching closer. I would like it if it were here. Of course the problem is this kind of relevance would carry with it side effects that I might not like so much.
- unclebucknasty 11y ago
  Oh, I think it's possible to be inundated with virtually anything, including relevance. Yes, I may find a product relevant, but there is some threshhold past which I'd be sick of having it pitched to me. Retargeting is a perfect example of how a relevance beatdown can occur. Yes, I put those shoes in my cart because I was genuinely interested in them. But, I don't need to see them popping up on every site I visit thereafter for a week. Neither do I need to keep seeing the Softlayer Cloud ads, etc. It's a turnoff to be hounded like this, and even distasteful at a certain point. To your point, though, perhaps part of the problem is the current ad formats.

bryanrasmussen 11y ago

I suppose that it is true that I do not want to be inundated with relevant ads, but I wonder if you can actually be inundated with relevance. Relevance acts as a filter after all. But do I want relevant ads, yes, although I would also like this to be interspersed with other relevant things. If an engine could determine that the most relevant thing for me at the moment is something educational on a subject then it should give me this, if an ad it should give me an ad. As an example I recently bought a rabbit for my daughter, there's a bunch of relevant information on rabbits I need to know about, as well as things it would be useful for me to buy. In order for me to determine what I need to buy I need to do research to determine what is the best solution for my needs at the moment. Really relevant ads would give me a very close match to what I need, and explain to me why I needed it. Trusting the relevant ad vendor I would not have to spend time on research and could go directly to purchase. This is of the course the dream, a dream unavailable with today's technology but inching closer. I would like it if it were here. Of course the problem is this kind of relevance would carry with it side effects that I might not like so much.

unclebucknasty 11y ago
Oh, I think it's possible to be inundated with virtually anything, including relevance. Yes, I may find a product relevant, but there is some threshhold past which I'd be sick of having it pitched to me. Retargeting is a perfect example of how a relevance beatdown can occur. Yes, I put those shoes in my cart because I was genuinely interested in them. But, I don't need to see them popping up on every site I visit thereafter for a week. Neither do I need to keep seeing the Softlayer Cloud ads, etc. It's a turnoff to be hounded like this, and even distasteful at a certain point. To your point, though, perhaps part of the problem is the current ad formats.