And yet, here it is on the front page of a fairly popular website, probably getting a fair number of hits, some of which will trust the NYT brand, skim over thi

And yet, here it is on the front page of a fairly popular website, probably getting a fair number of hits, some of which will trust the NYT brand, skim over this particular article and then go on to soak up their multimedia content and other [hopefully better] articles. This seems to be a tactic.