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Which is kind of half pointless. I see ad's all day long that are half relevant to me. I rarely click on them. Just because they start screaming my name does
by swalsh 11y ago
Which is kind of half pointless. I see ad's all day long that are half relevant to me. I rarely click on them. Just because they start screaming my name doesn't make me more likely to click.
The most effective advertisements aren't ads. Most of the time I use a product or service it's because I saw someone on here or someone I know talking about it.
- kristofferR 11y ago> Just because they start screaming my name doesn't make me more likely to click. I suspect you are a relatively rare border case, then.
- on_ 11y agoThis came up a few days ago on HN. There is brand awareness as well as direct sales. So if you see a Heroku advert, then see an article on HN a few days later about it, when looking for quick app deployment you may start at heroku instead of engineyard. Also, everyone underestimates how much advertising works. People often downplay advertising and beleive it affects others much more than themselves. While for low hanging fruit like MacKeeper, a shit-tier virus-spam-app that constantly is displayed via popups, targeted ads based on your preferences are subtle and difficult to weigh.