This is putting it politely. Using the word "sharing" in this context is more than a misuse, it is a deliberate misrepresentation. As such, it represents an cle

This is putting it politely. Using the word "sharing" in this context is more than a misuse, it is a deliberate misrepresentation. As such, it represents an clear ethical failure. The fact that it's so public signals that you are dealing with a company that, on a very fundamental level, lacks an essential measure of courage, foresight, and integrity. It is—in simple terms—total bullshit. I say all this having just returned from a wonderful weekend that was made much better by Airbnb. It was a great service, I enjoyed it immensely, and it's sad to see that something so good could be ruined by leadership that threatens their brand by describing what they do with such overt dishonesty. The sharing economy is real, it is also cash free. That's by definition. If you were making money you are not "sharing" anything. You are conducting short term rentals, and that's a very different beast. If you insist on using language like "sharing" anyway, don't be surprised when people respond with a few choice words of their own. If those words sting, consider that proof that your own use—or misuse—of words really does matter. Related: when facing a political backlash, don't make your own position worse by giving your enemies even more ammunition.