if content sites were generating real intent - and gizmodo, engadget and a few others certainly are - they could add direct affiliate links to those selling the

if content sites were generating real intent - and gizmodo, engadget and a few others certainly are - they could add direct affiliate links to those selling the products, and would make a lot of money in affiliate fees. Or just sell high CPM ads, like they do now, because advertisers understand these sites do generate real intent. However, most "content" sites generate little intent and all they have to offer advertisers are banner ads that don't work much, and don't get paid for much. How weird.