Lots of savvy higher-income shoppers know that paying $2 extra to buy a DVD or $5 extra to buy a video game somewhere else doesn't mean you got a better product

Lots of savvy higher-income shoppers know that paying $2 extra to buy a DVD or $5 extra to buy a video game somewhere else doesn't mean you got a better product. For commodities like packaged foods, batteries, household products, electronics, toys, etc that are the same no matter where you buy them, Wal-Mart is 10-20% cheaper than even Target. The reason more upper income people don't like Wal-Mart is either a) politics or b) many of the older stores are crowded and dirty and it's worth paying a little extra to have a more pleasant experience. I'm one of the second type, but there's a brand new Wal-Mart near my house that's the nicest big-box store I've ever shopped in, and since there's no "crowded and dirty tax" for me to pay, I do most of my shopping there and save some decent money each month.