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You are prohibited from creating ad content which implies knowledge of personally identifiable information or sensitive information about your customers ...
by panarky 11y ago
You are prohibited from creating ad content which implies knowledge
of personally identifiable information or sensitive information
about your customers ...
Sensitive information about your customers can’t be used in Customer
Match campaigns or ads. Additionally, you can't use data from
your Customer Match campaigns to identify sensitive information
about your customers.
Sensitive information includes:
Interest or participation in adult activities (including alcohol,
gambling, adult dating, pornography, etc.)
Sexual behavior or orientation, such as sexual orientation
inferred from a user's visit to a particular website
Racial or ethnic information, such as from sites or apps that
collect affirmative racial or ethnic identification from visitors
Political affiliation (other than the public registration information
of United States voters), such as from sites or apps that solicit
or store people's affirmative political stances
More here: https://support.google.com/adwordspolicy/answer/6299717 https://support.google.com/adwordspolicy/answer/6299717
- outside1234 11y ago_you_ are prohibited, but Google is not. I'd suspect they will mix in more and more of this context (from Nest, from emails you provide, from your driving habits on Google Maps) to make ads "more personal" as time goes on.
- tuckerman 11y agoPresumably Google could already be doing this in their own ads before this announcement. I don't know if this announcement implies any nefarious motives in this space (not to say they aren't planning this, but just seems unrelated).
- baconner 11y agoThere is actually a creep-out effect with taking this too far I think that drives people away from ads that are too stalkery. Consider the case of target who toned down the exactness of some of their targeted mailer ads to women likely to be pregnant after accidentilly kicking off the outing of a pregnant teen to her family. Perhaps we should be more creeped out by the more subtle personalized ads than the clumsy attempt I suggested.
- deleted 11y ago[deleted]
- notahacker 11y agoThe creep-out effect depends heavily on whether you're a company with a reputation to protect (like Target) As for the more subtle way of using this personalization will be to stick more ads in the faces of people that once signed up for a service but don't use it as much these days and don't open the reminder/newsletter emails that end up in their "social" or "promotions" tabs. I found this sort of badgering with traditional ad retargeting creepy enough to drive me to install an ad-blocker, but it undeniably works and is heavily used by companies that care about their reputation.
- Natsu 11y agoI just wonder how quickly Google will be able to nix those ads when people do this anyway and how creeped out people will get.
- gcb0 11y agoadvertisers will do what they do. pay some money on that to tag users with 3rd party cookies (which was 50% of the reason Google sponsored Mozilla. guess if it's enabled by default on chrome...) and then show that personal information on dynamic display (images, flash) ads. probably even on other networks since Google's suck for display.
- Ntrails 11y agoThe fact that they can do it and are banned by an EULA is just as creepy (if not more) than them actually doing it.