The way I read this is that the key is the difference between running government at the macro level versus the micro level. Traditionally, government policies

The way I read this is that the key is the difference between running government at the macro level versus the micro level. Traditionally, government policies and lawmakers create laws and regulations with broad brushes expecting the people closer to the ground to execute it. This type of centralized authority rarely works. What they deem A/B testing is executing at the micro level down to almost individual choices. This gets you better and more immediate feedback. The same thing happens in large companies. When there are so many layers between management and the consumer, it is hard to make the right decisions. But if management is talking directly with the consumer, they get better feedback and better decision making.