Either I'm missing something or a large group of tech/business writers are missing something. It seems to me that: - Nobody wants paywalls - Nobody wants add

Either I'm missing something or a large group of tech/business writers are missing something. It seems to me that: - Nobody wants paywalls - Nobody wants adds The problem from a business perspective is that adblockers will forever be more cost-effective than paying each site to remove adds. Further compounding the problem is the web's equivalent of "clean coal": non-intrusive advertisement. As hinted in the article, "non-intrusive" contents quickly becomes intrusive when bandwidth and screen real-estate become scarce, so mobile users have even more reason to block ads and not pay for content. This isn't without precedent. In the US, cable television was initially marketed in much the same way that pay-sites are today: no ads. It took only a few years before ads began to creep in, and cable TV is now as unwatchable as over-the-air broadcast. This in turn spurred the DVR movement, chiefly because of ad removal. It's an order of magnitude easier to block incoming content on a computer than to filter ads out of a television broadcast, which is why the ad/blocker development cycle is much shorter in IT, and why ad blockers always seem to have the upper hand. On the internet, there's no shortage of content creators, so IMHO, the only way to approach online advertising is as follows. Either: - Don't serve ads - Create ads I want to consume Am I missing something?