The only clue on their website seems to be 'Each product is labelled with Block Verify tag', but this in itself is useless: * How can I tell that the label is

The only clue on their website seems to be 'Each product is labelled with Block Verify tag', but this in itself is useless: * How can I tell that the label is genuine? With expensive items, an attacker can spend a lot of money creating an exact replica of a label. There's no hologram/anti-tamper system that's undefeatable. * If we assume that Block Verify's tags are trustworthy and tamper-proof, and there's no way they could be duplicated or placed on to a fraudulent item, then at this point we don't actually need a blockchain to prove anything, as the label is proof enough.