I've told this story before, but about 20 years ago I met a guy from a farming family. The family farm supplied zucchini/courgettes (I think it was) to supermar

I've told this story before, but about 20 years ago I met a guy from a farming family. The family farm supplied zucchini/courgettes (I think it was) to supermarkets. The supermarkets had rules about what range of curvature was acceptable. Previously the extra bendy produce would essentially be waste (turned in to animal food, composted, etc), but with the rise of farmers markets and natural/organic food they were able to sell the bendy produce at a premium directly to the consumer. And here's a French supermarket that is successfully selling 'ugly' produce at reduced prices: http://well.blogs.nytimes.com/2015/06/24/ugly-fruits-and-vegetables-get-a-makeover/ http://well.blogs.nytimes.com/2015/06/24/ugly-fruits-and-veg...