It sounds like he asked the wrong question of experts and they were thoughtful about it (their mistake). Since thoughtfulness doesn't make easy arbitrary choice

It sounds like he asked the wrong question of experts and they were thoughtful about it (their mistake). Since thoughtfulness doesn't make easy arbitrary choices between two meaningless options he fired anyone who had thought more than 20 minutes about the issue and got the data to answer his misguided question (the data will never question your methods or challenge you and say 'maybe this isn't the right question to be asking' or 'maybe you've oversimplified the issue' or 'maybe it's not about verbs vs nouns').