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Facebook ads are far better citizens than web ads. If all web ads were like FB ads, I don't think there would be such an uproar about ad blocking. The other bi
by martingordon 11y ago
Facebook ads are far better citizens than web ads. If all web ads were like FB ads, I don't think there would be such an uproar about ad blocking.
The other big difference is that we give a lot of targeting information to FB voluntarily that otherwise needs to be inferred by web ad networks through the use of tracking. I've told Facebook that I'm a 30 year old male with X, Y, & Z interests, so they don't need a super-cookie tracking me across the web to infer that information based on my browsing history (FB does track users across the web AFAIK, but I think they could do just fine without having to do so).
- dialtone 11y agoThat FB can do just fine without tracking users outside of FB is true but debatable given how widely adopted is their WCA product, and the fact that they are looking into using their like buttons to track people's activity online to be used for their advertising machine learning. At the same time the data that you voluntarily give to Facebook, while certainly useful for look-a-like campaigns and such, is not exactly that predictive when talking about DR campaigns for which you need to establish an imminent intent of buying something. Using their various tracking pixels, that ad networks cookie match with, they start to collect also that dataset. At the moment they also have 3 different ways to cookie match with partners, all 3 basically required, this also contributes to added latency when loading pages, would be better to have 1. The ad tech market is fairly complex and unfortunately often people make assumptions about datasets, their predictive power or reasons behind why the situation is the way it is without necessarily having done the research about it.