I'll give you an example, I needed to buy some wine as a gift. So I tweeted out to Gary Vaynerchuk what to buy. He tweeted back with a few suggestions. And I go

I'll give you an example, I needed to buy some wine as a gift. So I tweeted out to Gary Vaynerchuk what to buy. He tweeted back with a few suggestions. And I got into my car and drove down to Wine Library and bought one of his suggestions.