Yep -- I can definitely see it on some of the more "personal" businesses (e.g. local arts). Balsamiq I think would fall out of that range for most users. I wo

Yep -- I can definitely see it on some of the more "personal" businesses (e.g. local arts). Balsamiq I think would fall out of that range for most users. I wonder what percentage of web users start their sessions at Facebook these days? It's clear that that's what Facebook is going for, and what you're suggesting with something milder than "fan" (see updates from..., perhaps). One interesting thing to throw into the fray there as well is that if a service that I regularly use is down, the first place I check is Twitter, and pretty universally, it works. Facebook still I think has a ways to go before it's seen as a primary source for news in the same way. Twitter is kind of the new RSS.