It's a ridiculous to call the metric measured by this study "Traffic". All it's counting is "unique user's as counted" on all the websites. So while I'm scroll

It's a ridiculous to call the metric measured by this study "Traffic". All it's counting is "unique user's as counted" on all the websites. So while I'm scrolling through twitter app on my phone, I might click on about 20-30 random links (most of which open in the browser), take a quick look and swipe away the tab. According to this study, I just presented myself as "Unique User" on 20-30 sites. All the while, I'm simply browsing twitter. So according the methodology of this study, I just generated 30x the "web traffic" as compared to my app traffic. It's a patently ridiculous way of measuring mobile usage.