5 ms·
Why not just take a gigantic leap of faith and build a 2nd front-end? I mean, keep the existing website. And create a second one, using more traditional modern
by encoderer 17y ago
Why not just take a gigantic leap of faith and build a 2nd front-end?
I mean, keep the existing website. And create a second one, using more traditional modern UX techniques. In my perfect fantasy here, this new one would be the .com and your current site would be the .net. That's likely not possible so you may need to find a variation of the domain or, hell, a completely new name for this "non geek" version. After all, "tar" doesn't have any meaning to the non-geek IT Biz Mgr anyway. Being sticky isn't a horrible visual for a backup service, but it's nothing special.
I'm dead serious, here. You have a vision. This is your vision. It's apparently not being successful in the marketplace. So why not just say, "hey, maybe I'm wrong" and go for an approach nearly 100% opposite of your current strategy?
- Poiesis 17y agoI can't agree more strongly here. I elsewhere argue for a website change; this is even a better idea because it'll even more clearly show the difference. And hey--maybe all of us are wrong and the academic minimalist look is more profitable? If this is true, please come back and report it--maybe we're all wrong! But unless your customer demographics are vastly different than those of many of the people here who earn good money with proven UI techniques, I'd bet you could do better with different marketing (website, etc.). But you don't really have to bet. What'll it cost you, 10 bucks for a domain name and some time? The first rounds don't really even need a designer, though you'll save some time if you procure one now instead of later. Test, test, test. There are a good number of qualified people (not me) that are giving good advice, but your test results are king. Start running variations, and you and HN can look at the data and start making progress.