Those are exactly my thoughts - facebook is a lot more involved with the user, and so an interaction between user and business would be more personal, more vira

Those are exactly my thoughts - facebook is a lot more involved with the user, and so an interaction between user and business would be more personal, more viral and with a lot more info about your users. I tried using twitter for business shortly, but it is too difficult to handle effectively. I've switched to facebook, and I'm seeing better results but I still dislike this 'fan' thing. People don't want to be fans, but they are interested in interacting.