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Style in writing is about standpoint. Where are you coming from? Leading with: > Google Cloud Platform delivers the industry's best technical and differentiat
by thruflo 11y ago
Style in writing is about standpoint. Where are you coming from?
Leading with:
> Google Cloud Platform delivers the industry's best technical and differentiated features
Is clearly the standpoint of someone trying to convince you of something and the tone certainly put my hackles up. It's often more effective [1] to adopt the position of someone sharing what they find most interesting about a topic.
Instead of:
> How can a cloud platform be both Better AND Cheaper?
> Easy: it turns out that the same technology ...
Maybe something like:
> What's fascinating is that the same technology that allows cloud platform to perform better for these workloads also allows it to be cheaper.
[1] http://www.amazon.com/Clear-Simple-Truth-Writing-Classic/dp/0691147434 http://www.amazon.com/Clear-Simple-Truth-Writing-Classic/dp/...
- milesward 11y agodisclaimer: i'm the OP and work for GCP That completely makes sense to me, and yet runs in mild conflict with the feedback below where at least some users want us to do a bit more "selling". I've heard numerous times from customers and prospects that they'd like for GCP folks to just "spell it out and tell me why I should pick you", so this was my take at doing exactly that. I'm definitely trying to convince you of something, but I don't want my/our tone to have you come away with a negative impression, or for you to read it as anything other than an excited nerd happy about his tools. Thanks for the feedback!
- thruflo 11y agoYou're backfilling your standpoint and it's working! But yup, different forms for different audiences and this works well as supporting material for an investment in GCP.
- milesward 11y agoblush Would a little fun autobiography from folks on my team give the context/backfill required for us to make sense while being a little assertive? Thanks for the book link, ordered up!