For Fred Wilson? No it's not. I don't know why he chooses to use Amazon affiliates, but the man's personal brand, the quality of his traffic, and his stature in

For Fred Wilson? No it's not. I don't know why he chooses to use Amazon affiliates, but the man's personal brand, the quality of his traffic, and his stature in the "community" allow him to negotiate directly with advertisers in an endorsement model. His readership is the most coveted in all of the industry. Educated and affluent 30+s. Ignoring the personal brand for a minute, if Amazon wanted to compensate quality publishers with bonuses, it wouldn't cost them anything to see him in their matrices immediately. 40 purchases is very high. He would make bank pushing financial products, even more if he stooped low to gambling.