4 ms·
This seems obviously correct. But how do we really measure this? More importantly, how do we value it? What if I click through a link to the book, having heard
by Brushfire 17y ago
This seems obviously correct. But how do we really measure this? More importantly, how do we value it? What if I click through a link to the book, having heard about it before, and then hear from a friend about the book. It seems like the same problem that valuating billboard traffic - its above the line at some level.
- mahmud 17y agoAds are not only used for conversion, they are also good vehicles for building brand awareness. Sometimes they're just fancy "Spite Fences"; look at the harbour skyline of any major city like NYC, Hong Kong or Sydney; you will see a row of giant buildings, each with an electronic manufacturer's name (Sony, Samsung, Panasonic, Hitachi, LG, etc.) They have the appearance of "head quarters", but look close .. it's most likely a rented spot. Why do they all congregate at that corner? why not spread somewhere else? A good chunk of advertising, specially billboards, is actually "defensive" in nature.
- Brushfire 17y agoYep, I agree. Thats what I meant by the 'Above The Line' reference. http://en.wikipedia.org/wiki/Below_the_line_(advertising) http://en.wikipedia.org/wiki/Below_the_line_(advertising)