When people attach the label of non-conformist to themselves, what must they do to maintain that label? To me, most labels we attach to ourselves requires a ce

When people attach the label of non-conformist to themselves, what must they do to maintain that label? To me, most labels we attach to ourselves requires a certain level of maintenance. If I call myself a geek I have attached that label to certain interests I have, if those interests change does the label lose its meaning? What I'm really saying is that a self-identified non-conformist has influenced their tastes in the future, whether they admit it or not. If that label is applied by others then it need not have the same effect.