Since there's money to be made from stealing someone's identity, then the easier it gets to do it, the more often it'll happen IMO. Services like this are lower

Since there's money to be made from stealing someone's identity, then the easier it gets to do it, the more often it'll happen IMO. Services like this are lowering the barrier of entry. There's a reason companies are trying to scare you about identity theft. They're in this market because they see it as a growth market. They believe identity theft will increase and they're targeting it with their services and products. I agree that some will use scare tactics to get us even more wound up over it and make some extra $, maybe because they've already over saturated the market, however I definitely think it's going to become a sizable problem.