> The problem is terminology and the exact focus of each study. Morgan Stanley’s study [browser > app] is focused on unique visitors — calling it, somewhat misl

> The problem is terminology and the exact focus of each study. Morgan Stanley’s study [browser > app] is focused on unique visitors — calling it, somewhat misleadingly, “traffic” — while comScore’s report [app > browser] is focused on actual user time spent. Explains the surprising result.