That's like someone linking a 37signals blog post and complaining that they don't tell you what 37signals does in every blog post. It's called going to the home

That's like someone linking a 37signals blog post and complaining that they don't tell you what 37signals does in every blog post. It's called going to the homepage. And I'd be surprised if the majority of Hacker News didn't know what 37signals is, and likewise with Balsamiq. Peldi's like one of the most active and well-known entrepreneurs here.