What I found most interesting: > "In other words, he (Bosworth) wants to show advertisers when an ad directly results in a sale—even if the sale happens inside

What I found most interesting: > "In other words, he (Bosworth) wants to show advertisers when an ad directly results in a sale—even if the sale happens inside a brick-and-mortar store. To do this, Facebook is working with companies who gather data about in-store purchases, including an outfit called Datalogix. These companies collect email addresses and phone numbers from buyers; using these unique identifiers—the email addresses and phone numbers people share with Facebook—Bosworth and team can match ads with purchases. They can do this not only with Facebook ads but with ads posted on other sites, thanks to Atlas, an ad-serving system Facebook purchased from Microsoft that lets businesses serve all sorts of ads across all sorts of sites." It seems like there's this whole world of data consolidation companies I've never heard of (like Datalogix) that have somehow managed to get retailers to agree to sell them customer data and then they package it and wholesale it to other companies like Facebook to help them better target ads and/or see the results of their ads.