4 ms·
Fun article, but a bit reaching in its emphasis on cultural significance. I think more could be said about the jar's exceptional functionality, universal availa
by gkop 11y ago
Fun article, but a bit reaching in its emphasis on cultural significance. I think more could be said about the jar's exceptional functionality, universal availability, and low price.
- pron 11y agoI think you may be exaggerating the significance of utility in creating trends. We all know that almost no one would be drinking anything out of those jars in ten years (just as almost no one drank from them ten years ago), while the jars will still be just as useful and just as cheap.
- gkop 11y agoWe need some numbers on the trend. I recall enjoying beers from mason jars at the bar at least 8 years ago.
- hugh4 11y agoLike most epidemics, it's difficult to trace back to patient zero. Somewhere out there was the first cool bar/cafe/whatever to start using Mason jars. They may have been doing it for years before someone else saw it and copied it. Then there were two, then there were four, and pretty soon it's everyone. From where I'm sitting it's already a played out trend. You wouldn't catch a cool cafe nowadays using jars. But I bought some beer a few months ago and as a special offer it came with two free beer glasses. They're "jars" -- or rather, they have a thread, but no lid, and a handle like a beer glass.
- jbuzbee 11y agoI've been using them for at least 10 years as the sealed top is a very convenient way to carry a drink in a lunch bag. I was a bit self-conscious about it, but now I find that I was a hipster all along!
- jschwartzi 11y agoThey're great for mixing whey protein. I can get an entire case of them for what a single Shaker Bottle costs.