What's AirBnB going to do, go into every small town in the country and try to recruit people into their service? How would that be successful without prior suc

What's AirBnB going to do, go into every small town in the country and try to recruit people into their service? How would that be successful without prior successes in larger, more fluid markets, to grow a reputation, and, just as importantly, raise the money from investors to support those operations. I think its a simple numbers thing. Lets say one household in Kittanning is interested in working with AirBnB. For the sake of argument and easy numbers, let's say a household is the platonic 4 people, that's 0.1% of the population. In New York, assuming the same percentage of people that would be willing to be AirBnB rentals and the same household size, that's almost 8500 possible units available for rent.