Yes - I get your point. Actually targeting adverts based upon search came out of a similar crusade against spam in the late 90's. If you went to a website abou

Yes - I get your point. Actually targeting adverts based upon search came out of a similar crusade against spam in the late 90's. If you went to a website about exotic locations and asked for information - you would then get an avalanche of spam. Targetting started out as an (initially) less intrusive method.