Amy Jo is brilliant. Weight Watchers uses game mechanics: http://www.wired.com/gaming/virtualworlds/commentary/games/2008/08/gamesfrontiers_0811 http://www.wir

Amy Jo is brilliant. Weight Watchers uses game mechanics: http://www.wired.com/gaming/virtualworlds/commentary/games/2008/08/gamesfrontiers_0811 http://www.wired.com/gaming/virtualworlds/commentary/games/2... Mint was experimenting with it: http://www.techcrunch.com/2009/04/28/mint-turns-personal-finance-into-a-game-its-not-as-bad-as-it-sounds/ http://www.techcrunch.com/2009/04/28/mint-turns-personal-fin... They're building achievements into the new Honda Insight: http://www.popsci.com/cars/article/2009-02/eco-drivers-ed-2010-honda-insight?page=1 http://www.popsci.com/cars/article/2009-02/eco-drivers-ed-20... Yahoo calls them Reputation Design Patterns: http://developer.yahoo.com/ypatterns/social/people/reputation/ http://developer.yahoo.com/ypatterns/social/people/reputatio... They work. My company provides game mechanics as a service that can be integrated into any site or application: http://www.bunchball.com/products/nitroworks.shtml http://www.bunchball.com/products/nitroworks.shtml Some of our customer sites that are using game mechanics successfully: http://www.warnerbros.com/loyalty http://www.warnerbros.com/loyalty - WB loyalty program http://www.espin.com http://www.espin.com - social network for teens http://www.dundermifflininfinity.com http://www.dundermifflininfinity.com - NBC's social network for fans of The Office http://www.characterarcade.com/ http://www.characterarcade.com/ - USA Network's casual gaming site. You can see a video of me talking (very fast, for 23 minutes) about how this stuff works here: http://xmedialab.tv/auckland-%E2%80%9Ccommercialising-ideas%E2%80%9D/2009/08/ http://xmedialab.tv/auckland-%E2%80%9Ccommercialising-ideas%... - click on "Rajat Paharia presentation" I tweet examples whenever I come across them here: http://twitter.com/bunchball http://twitter.com/bunchball