Social cost isn't made up and it isn't really the same as seeking approval. It's related to, but deeper than simple approval. For example, you might not care

Social cost isn't made up and it isn't really the same as seeking approval. It's related to, but deeper than simple approval. For example, you might not care that someone thinks you are a bad parent for not dressing up your daughter as a pirate, however, you do care that the PTA now won't take your opinion seriously because you "aren't invested in your child's education".