> Also, he didn't say that ads don't work on him, they certainly do but they're not having the desired effect which makes them worthless to the advertiser. Sure

> Also, he didn't say that ads don't work on him, they certainly do but they're not having the desired effect which makes them worthless to the advertiser. Sure, they get brand recognition but if you consciously make an effort to avoid brands which advertise to you and recommend that others avoid the brand too then you've actually cost the advertiser money, making the ad worthless. This is exactly how I feel ads affect me. If I see an ad, I'm inclined to avoid the company advertising that product or service to me in future.