> It's like I'm missing some key element necessary to just start writing things. You're probably missing the value proposition of your writing in general (what

> It's like I'm missing some key element necessary to just start writing things. You're probably missing the value proposition of your writing in general (what is your set of essays giving to the people who read it), and the thesis of each post in particular. For the VP I use: "My essays all about helping _________ learn/be/do/become ___________." Once you've got that value prop, you can get specific ideas by thinking about the type of person you're serving (the first blank) and thinking about the sort of questions that person asks you over a beer when you're hanging out with them. Or you can use trigger questions like: * Mistakes you've made or seen in this industry * Most common bad advice in this industry Etc etc. I made a little interactive version of this process at http://whattowrite.org http://whattowrite.org (it's a free and unsupported old hobby project, but it works all right). Good luck. In the early days, essays/blogging are more about refining what you think, so don't worry too much about whether or not people read it. Write for you first (but with a reader in mind so you don't wander all over the place).