'burns through mountain of cash without real business” or some other such garbage' The writer then goes on to say that they have no real business, they are jus

'burns through mountain of cash without real business” or some other such garbage' The writer then goes on to say that they have no real business, they are just cranking out half baked products that are never improved. There is nothing special about quirky shutting down, it happens to many businesses. If they are bad, or poorly executed they run out of cash and shut down. The main take away from this is do one thing, and do it well, you can't make up for mediocrity by bundling it together with other mediocre products.