So I love listening to Jason and his podcast; it's always interesting and he's right on the money so much. This piece though has me scratching my head a little

So I love listening to Jason and his podcast; it's always interesting and he's right on the money so much. This piece though has me scratching my head a little bit. > Apple draws the line at stealing content, and doesn’t see the subversion of ads as stealing – which all of us in the real world know it is. Undermining a publisher’s ability to monetize is stealing, but it’s Robin-Hood, feel-good stealing. This is wrong on so many levels. The ad model relies on the honor system. Yes, the honor system. You are served content and it's expected-no, trusted-that whatever you view the content inside will download and show you ads. This business model made sense initially because there was no other way to get people to pay for content on a network that is based around standards versus vendor lock-in when little to no e-commerce was happening or really even possible. As ads became worse and started to require clients download sometimes MORE data than the content they are viewing it's only natural the users would fight back against such shitty behavior. This was written about and predicted over 10 years ago and I'm honestly surprised it has taken so long before people began complaining about it. I remember when some of the first ad blockers became popular and many websites were writing about how this was stealing, the internet was going to die, blah blah blah. Markets change when technology disrupts the status quo. Online advertisement through resource-hogging third-party ads has been the status quo and it has been eroding for quite some time. Why do you think Google makes ads look more and more like search results? Why do you think so many sites are doing "fake content" that's basically an ad disguised as content? People realize that the ad of the early 2000s just isn't going to cut it anymore. Calling it theft when you give it away for free is asinine. Adapt or get out.