From the post that I was replying to, posted by the person you're replying to: > Indeed. I was working for a Facebook gaming company around 2010. Through the "

From the post that I was replying to, posted by the person you're replying to: > Indeed. I was working for a Facebook gaming company around 2010. Through the "recruit a friend" bonuses and "have X friends click this" mechanics, there were incentives to simply make fake accounts to obtain the goals. We looked at our users and figured about half were fake Facebook accounts. I have to imagine the numbers for other companies, like Zynga, were similar, as they used the same mechanics. You're NOT talking about the same thing.