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Quirky also derisked the process and took preorders.

• calbear81 11y ago
  Did they have any pre-order threshold for when a product would go into production?
  • notahacker 11y ago
    Or a pre-order threshold below which they conclude the product has below average market potential and isn't worth investing any more time and money on actually getting it to market?
  • hipsterelitist 11y ago
    Early on, this was precisely what they did.