This is such a re-hashed story. While not good, it's not the big issue people seem to think they keep discovering. For non-brand advertising this is easily sol

This is such a re-hashed story. While not good, it's not the big issue people seem to think they keep discovering. For non-brand advertising this is easily solved by down funnel tracking. Any marketer worth their salt tracks to the 'ultimate goal' and will avoid shadier networks by results based tracking. End of the day marketing value comes down to a ROMI metric. It doesn't matter if 50% of the impressions are fake as long as the total investment pays off. For brand marketing I simply follow the networks that show DM performance as an indicator of quality display. Generally the worse point for junk clicks is mobile display - particularly in app. Id never advise RON campaigns here without tight monitoring. I like to build white lists rather than a black lists for companies where I handle their marketing for display on mobile. Interestingly I've been noticing increasing bot clicks on Google search ads. If I can detect this is makes me really suspicious why Google, with all their data/prowess is not. This would really make interesting reading if someone wants to show this to the world. Even more interesting than the 2012 FB 80% bot claim: http://techcrunch.com/2012/07/30/startup-claims-80-of-its-facebook-ad-clicks-are-coming-from-bots/ http://techcrunch.com/2012/07/30/startup-claims-80-of-its-fa...